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If you are someone who often feels frustrated with e.l.f.’s online sales due to their new product restrictions, know that I am right there with you. Their “new” products stay in the new category for so long that you can almost never get them in a sale. This e.l.f. haul 10 is rather successful for me because a bunch of products finally qualify for the sale! I am able to grab a variety of items and finishes. The only thing that I really want is the Mad for Matte 2 palette, but it is always out of stock! Either way, I think I have some top-notch items. I am reviewing, swatching, and sharing my first impressions of all of these items. If you like makeup hauls, keep on reading!
Lips
e.l.f. Kiss It Goodbye Lip Color Remover
The first item in my e.l.f. haul 10 is a lip color remover. This is an oil that is designed to break down and remove stubborn lip products. I am buying this because every now and again I wear some sort of matte liquid lipstick or a lip stain that hangs around after makeup removal. I have not yet used it because I am saving it for those times. However, I do not see how this would not work, since oil in general breaks down makeup well. No doubt this product will be extremely handy and one you will want to keep around. The packaging reminds me of a lipgloss.
e.l.f. Kiss It Goodbye Lip Color Remover
Kiss It Goodbye Lip Color Remover applicator
e.l.f. Lip Exfoliator in Mint Maniac
E.l.f.’s original lip exfoliator is one of my holy grail products. I use it nightly before bed, and follow it up with a lip balm. It has saved me from having dry, flaky lips, which I suffered with for my entire life. Obviously I am instantly intrigued by new flavors. They finally are no longer considered “new,” so I am selecting mint to try out. Mint lip products are always nice, and this one smells minty. My only concern with these new exfoliators is that they appear to be smooth. The original is very gritty due to it being more of a sugar scrub, which is why it is effective. I am going to try this one out when my current one is used up. I hope that it ends up exfoliating, even though it is not gritty.
e.l.f. Lip Exfoliator in Mint Maniac
e.l.f. Moisturizing Lipstick in Pink Minx
This is probably my 100th review of the moisturizing lipsticks. As you know, they are super soft and creamy, and almost hydrating for the lips. They are basic lipsticks that are great for any makeup user, and the pigmentation is buildable, giving you ultimate control. Pink Minx is a lovely pinky coral color, which is fun for summer.
e.l.f. Moisturizing Lipstick in Pink Minx
Pink Minx swatch
e.l.f. Matte Lip Color in Scarlet Night
I am a huge fan of the Matte Lip Colors, and I am buying this one to complete my collection for now. These are definitely comfort mattes, in the sense that they dry down matte but feel soft on the lips. As for pigmentation it is just as excellent as the shade range. The size of the tip is perfect for lip application, even when you wear it down. It does have a sharpener on the opposite end of the tip, but I have never used the sharpeners. Scarlet Night is great for fall or for a vampy look.
e.l.f. Matte Lip Color in Scarlet Night
Scarlet Night swatch
e.l.f. Velvet Matte Lipsticks
Next in my e.l.f. haul 10 are my first ever Velvet Matte lipsticks. I am buying two shades that I think I will get much use out of. I am blown away by the swatches! They are very different from the moisturizing lipstick line. They provide full pigmentation in one swipe, and the color is strong with a soft and creamy formula. A downside is that the swatches never set down matte. They stay shiny like a regular lipstick. Maybe they will dry down on the lips? While that is heavily disappointing, considering the whole point of these lipsticks are that they are supposed to me matte, I love the pigmentation so much that I will use them anyway.
Blushing Brown
e.l.f. Velvet Matte Lipstick in Blushing Brown
Blushing Brown swatch
Bold Berry
e.l.f. Velvet Matte Lipstick in Bold Berry
Bold Berry swatch
e.l.f. High Shine Liquid Lipstick in Bitten Pink
I am not the world’s biggest fan of high shine lip products, but I am willing to try anything out at least once. Of course, the formula reminds me of a lipgloss, but with plenty of pigmentation. I will give it a go, I may even try it over lipstick. I do not think it will become a favorite. Bitten Pink is a great nude color, the kind that I adore to the moon and back.
By now you are probably noticing that I buy plenty of nude and mauvy lip products, but those are the colors I wear and love the most! These duos remind me of wet n wild’s ombre lipsticks, due to the packaging and size of the bullets. I really like the idea of a day to night stick, because you can carry one lipstick in your purse all day. You can even use both shades at a time to get an ombre effect. The swatches are creamy and pigmented, very similar to the moisturizing lipsticks.
e.l.f. Day to Night Lipstick Duo in Need it Nudes
Day swatch
Day swatch
Night swatch
Night swatch
e.l.f. Lip Liner & Blending Brush
In the past I purchased two lip liners, and I thought they were just fine. I am completing my collection this time around. These are creamy, basic, everyday liners that anyone can use. I have not used the brushes yet, but I would use them to blend the line all over my lips. One odd note is that I am buying two reds in this haul, the shades Dark Red and Red. E.l.f. totally has the names reversed, as you will see with the swatches! The liner labeled “Red” is significantly darker than the liner labeled “Dark Red,” which is a vibrant red. How funny is that?!
Dark Brown
e.l.f. Lip Liner & Blending Brush in Dark Brown
Dark Brown swatch
Red
e.l.f. Lip Liner & Blending Brush in Red
Red swatch
Dark Red
e.l.f. Lip Liner & Blending Brush in Dark Red
Dark Red swatch
Wine
e.l.f. Lip Liner & Blending Brush in Wine
Wine swatch
Face
e.l.f. Color Correcting Stick in Correct the Red
My favorite type of color correctors to try out are green because I have plenty of redness. This style of corrector, a concealer stick, is different and somewhat innovative. It is very green, and somewhat thick. It blends out OK, but it is not the easiest. Pairing the difficult blendability with the pigmentation means you get lots of green left behind. This can be bad because sometimes you can see green correctors through your foundation. I need to use this a few more times and experiment with it before I make a solid opinion. Definitely a little bit goes a long way.
e.l.f. Color Correcting Stick in Correct the Red
Correct the Red swatch
e.l.f. Aqua Beauty Molten Liquid Eyeshadow in Brushed Copper
Liquid eyeshadow products freak me out because I fear they will crease and just not dry down properly. At the same time, I really want to try one of the molten eyeshadows. I am picking up Brushed Copper in my e.l.f. haul 10 to start with, because the light, champagne hue seems perfect for most eyeshadow looks. I really like the color and the beautiful shimmer. This product has a doe foot applicator and dries down rather quickly. You will have to work fast on the eye when blending it out to be sure you get it how you want it before it dries. Based upon the drying of the swatch, I think this will not crease or transfer shimmer onto other parts of my eyelid.
e.l.f. Aqua Beauty Molten Liquid Eyeshadow in Brushed Copper
Brushed Copper applicator
Brushed Copper swatch
e.l.f. Tinted Shape and Stay Wax Pencil in Neutral Brown
This is a basic, tinted brow wax pencil. It works just as well as any other wax pencil I have used, and the color matches me fine.
e.l.f. Tinted Shape and Stay Wax Pencil in Neutral Brown
Neutral Brown swatch
e.l.f. Corrective Concealer in Erase & Conceal
I am buying this concealer palette because I have the other one in skin tones, and I like the formula. I am all about trying out new color correctors for whatever reason. These swatch with just the right amount of pigmentation. I have used this once and they blend out easily. I think they get the job done good enough.
I have the other cream blush palette in light, and it is one of my all-time favorite blushes. Cream products make me nervous, especially blushes because I am afraid I will apply too much and look like a clown. Each of the blush palettes have awesome pigmentation and creaminess. The light palette gives me a great flush of color and I never have to worry about using a light hand, despite the serious pigmentation. I use the e.l.f. small stipple brush with it (but your favorite stipple brush will do). It always blends out nicely and the color does not fade throughout the day. I hope that the bold will also not make me look like a clown and will work just as well as the light palette, giving me more color options. Bold swatches just as pigmented and creamy.
Matte makeup is where it’s at, including blush. I am buying this for the rosy color on the left. The color on the right does not seem like a blush color to me. Perhaps when I apply it to my cheeks it will look like a natural blush compared to my complexion. These are totally matte and appear to have just the right amount of pigmentation. You may be able to mix these two shades to create a beautiful new blush.
e.l.f. Matte Blush Duo in Rosy Flush
Rosy Flush swatches
e.l.f. Highlighting HD Powder
My final items in my e.l.f. haul 10 are the Highlighting HD powders, which I have never purchased before. In the past I have not been blown away by any of their highlighters. These look promising. The best drugstore highlighters, in my opinion, are the wet n wild coloricon highlighters. They have definitely become my point of comparison for other drugstore highlighters. Upon swatching these I do not think they are dupes for wet n wild’s, but I think they are the best highlighters from e.l.f. that I have tried. I just need to use them on my face. They are very shimmery and I like both of the shades featured here.
Starlight Glow
e.l.f. Highlighting HD Powder in Starlight Glow
Starlight Glow swatch
Sunset Glow
e.l.f. Highlighting HD Powder in Sunset Glow
Sunset Glow swatch
What do you think of my e.l.f. haul 10? Overall, I am pleased. Many of these products are excellent for daily use, so I know that they will not lay around going bad. Do you have any of these products? Are there any that you want to try? I look forward to hearing your thoughts in the comments. Until next time, continue to let your true beauty shine.
Hi, I am Amanda Vitale, the owner of The Aesthetic Edge. I am a beauty and style expert who has been writing reviews and advice for 10 years. I have had the pleasure of testing hundreds of products, and I have published countless lookbooks. You can see my expertise quoted in top authoritative publications such as Bustle and Real Simple. I have also worked with your favorite brands, such as CurrentBody and AXIS-Y.
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